Last month I was introduced to a new social networking site, targeted at the automotive industry. As a commercial vehicle dealer, we have started to realise the potential of social media advertising for the business, so we joined the site as it was free. Since then, Channel Commercials have seen multiple benefits already!
Motor Tradebook allows you to upload new and used vehicle stock in a really simple way into the back of the site. When we uploaded our first vehicle to the site I was a bit sceptical about the results that it would generate. In the first hour, the listing had over 30 views, which escalated to 90+ views in 48 hours! With simple links and sharing buttons to social media sites including Facebook and Twitter, that one vehicle was advertised to numerous people in the online world! With additional features including listing ratings and comments, your listings are brought to life on this site. You can share the details of your vehicle again whenever you like by clicking the sharing buttons on the listing, and for more interaction on the site you can share other peoples listings too if they are of interest.
Another great feature on the site is the ability to list other products and services rather than just vehicles for sale in the ‘stockbook’. As Channel Commercials offer a large number of facilities in addition to vehicle sales to the commercials vehicle industry it gives us the opportunity to promote other areas of our business such as sign writing, specialist engineering and accident repair.
Like Facebook or Twitter, you can publish your updated status, links, messages, photos and much more besides. Within a couple of clicks, your updates on the Motor Tradebook site can be shared with your Facebook, Twitter and other social media sites, saving you time updating your different social media accounts. Motor Tradebook also has a blog that you can add entries to, groups on various topics that you can join or create and interact with other members on the site, a forum for discussing other ideas, instant chat and much more besides! What more could you ask for in one site!
So far so good! In our website stats we can see that it’s generating more visitors to our own site, and has boosted our visibility on Facebook and Twitter in less than a month. If you are in anyway linked to the automotive industry, it’s definitely worth signing up to. It works for us and it’s free!
If anyone can recommend any similar sites or offer advice on social media sites suitable for commercial vehicle businesses then your thoughts and comments would be most welcome!
8th April 2011:
Since writing this article last month, this site has now evolved with other functions and capabilities. Now with many more members joining the site interacting and using the free facilities to advertise their products and businesses, the site is growing more and more useful to anyone connected with the automotive industry everyday! With free advertising space, and much more besides it’s a great tool for every business to use!